Financial Services is one of the most competitive industries to work in as a marketer, whether you're a consumer-facing brand or target institutional clients.
During our invitation-only seminar, we’ll share our insights, based on over a decade of helping Financial Services brands large and small with their biggest performance marketing challenges.
You'll also have the opportunity to network with your industry peers over a light breakfast and lunch.
Agenda
Harnessing your customer economics
Financial Services brands exist to generate value for their customers but how much value do they generate for you? How are you optimising your investments taking into account lifetime contribution and costs to acquire or retain? How does this play out across channels? Kevin Davis will present a proven framework for growth based on your customer economics.
Kevin Davis, Chief Data Officer and Data Scientist, more2
Competing for organic traffic
All too often it can seem like the search results are dominated by a few major brands. We look at the many practical steps you can take to win a greater share of organic traffic, from addressing technical issues and developing content that will rank more effectively to using link building to boost site authority.
Lewis Pugsley, Head of SEO, Reddico
Achieving cut-through and scale in paid media
The Financial Services sector is crowded, and propositions are often complex. How are the disruptors cutting through the noise to the right customers? Jose de Carvalho will reveal the proven PPC techniques that challenger brands use, touching on strategy, structure, creative and more.
Jose de Carvalho, Head of Paid Search, more2 & TRGT
Harnessing the power of experimentation to unlock growth
By leveraging data-driven insights and rigorous testing, you can optimise conversions, improve customer engagement, and drive measurable results. Conversions' tailored approach is designed to address the unique challenges of the Financial Services sector, helping you make smarter decisions that deliver sustainable performance improvements.
Stephen Pavlovich, Managing Director, Conversion
